The word “Hermata” (pronunciation: /héː/) is an ancient Greek word which means earrings.The first time that Homer used this word was in his epic poem “The Odyssey” (18, 297-8), when describing the three stone shining earrings, in the shape of a mulberry, that were offered as a gift to Penelope, Odysseus’ wife, by the servants of Evridamanda, one of her many aspirant suitors.

Homer used the word “Hermata” for a second time in his epic poem “The Iliad” (19, 182), when describing again the three stone shining earrings, in the shape of a mulberry, that Goddess Hera wore in order to seduce her husband, God Zeus.

Throughout the centuries, earrings have always been conceived as adornments that a woman chooses in order to supplement her garments and fortify her beautification. The usage of the earrings has been always dictated not only by aesthetic reasons, but also by social ones, allowing us to have a better understanding of the reason why women cannot resist in the view of a jewel, of a beautiful pair of earrings.

Hermata London profoundly believes that earrings are not just a jewel, but a whole lot more than that!

Earrings are a connotation of who a woman is, they represent her personality, describe her mentality and attitude towards life, outline her current mood, they profile the social occasion that she is attending right now and, in reality, they give elements of her inner world!

Elements that may not be recognised by everyone, but are still there!

Earrings dare to declare your true self! You can describe a woman’s type by simply noticing the kind of earrings she is wearing! Whether she is an unconventional woman, or a conformist one, a dreamer, a professional or a romantic one her earrings will tell you! Earrings do praise femininity!

Hermata London has as a vision to become the ultimate online destination with original, unique and hand-made earrings by distinguished designers and artisans from all over the world that will represent your style, your aesthetic, your taste!

Hermata London will guide you on

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